The times are changing faster than anyone can stay on top of. With the power of the Internet, technology, and software; people can communicate like never before. Staying on Top of the Internet is key for B2B, B2C, and C2C businesses today. There is one caveat in all of this Internet technology. It still comes down to the power of the written word.
We have all heard the commercial that states, "The power is in the words you use." Well, that is more true today then ever before.
There are wonderful and imaginative websites that really have a lot of creativity built into them, but are lacking in the branded message being portrayed. Simply put, the marketing and advertising message is lost in the graphics of the website. Companies spend thousands of dollars to look pretty on the Web but no one can find them. Graphic artists can manipulate Photoshop and Flash programs like it is the back of their hands, but they have not been taught the number one rule on the Internet.